Different between Traditional Marketing and Digital Marketing

 

Different between Traditional Marketing and Digital Marketing

This tutorial will cover traditional marketing, digital marketing and the what are the various similarities and differences between them.

What is marketing?

Everyone knows everything through Advertisement. Advertisement is technically called Marketing. Corporate and other developing sectors design and launch their product through marketing strategies. Marketing is used to make the product reach people and make it familiar. Marketing is the process of launching a new product or service on the computer. It follows some strategies and techniques to make the product reach people. It promotes the product to the people to meet the business target or requirement.

Digital Marketing

As the name itself indicates that launching or introducing the product digitally, like through social media, email, website, and search engines. If people are experts in digital marketing, it is easy to launch any product.

Traditional Marketing

Traditional Marketing is the process of promoting the product in offline mode. Traditional marketing includes mailing systems and direct conversation using telephone, radio, television, newspaper, and billboard. Traditional marketing reaches the targeted audience.

Methods of Traditional Marketing

Some of the traditionally following marketing strategies include,

·        Mailing system

·        Flyers and business card

·        Event Organization

·        Billboard

·        Articles include blogs, posts

·         Outdoor Advertising

·        Transit medium

·        Cold calling

·        Referrals

·        Broadcasting

Mailing System

The mailing system promotes the products by sending emails to the concerned target. The mail contains video, graphics, and pictures. An individual seeks attention to their mail system. Hence the business organization's products or services get noticed. The mail content consists of product details, location, etc., which can attract the user easily.

Flyers and Business card

Flyers and business cards are nothing but the paper written format consisting of product or service details. Flyers and business cards are attached to the newspaper. These flyers and business cards are designed in an attractive way, where an individual gets easily noticed.

Event Organization

The process of organizing a group of people to promote the product. By organizing the event, the product gets familiar among people. The product is clearly explained through presentations or seminars, by providing sponsorship to sports and education, which helps promote the product.

Billboard

Billboard is a process of outdoor marketing. Usually, everyone travels to a different location based on their need. While traveling on the highway, there exists an advertisement regarding some product that seeks the people's attention. To advertise the product widely, the billboard is one of the techniques, and it helps to remember the brand easily.

Articles include blogs and posts.

To promote the product, writing blogs and posts is one of the ways. This article contains the complete product description, which helps clients understand it easily. These posts are easily shared, which increases their familiarity. The blogs and posts have easily reached the people they have enough time to read.

 Outdoor Advertising

Outdoor advertising takes place where people gather more in places like coffee shops, grocery shops, or highways. One gets easily attracted where they can easily travel. Based on the location, the product gets easily noticeable.

Transit Medium

Transit medium involves advertising the product through moving objects like buses, autos, and cabs. Public transportation usage is increasing day by day, and thus promoting products through transit medium enhances product production and familiarity.

Cold Calling

The cold calling process includes telephonic conversation. The marketing person calls an individual and explains clearly about the product to the customer, who is idle about the product.

Referrals

Referrals are a marketing type where customers are asked to refer the business requirement to their family, friends, or relatives. It's a word-of-mouth process to refer the product to its surroundings.

Broadcasting

As the name itself indicates, marketing is done by broadcasting on radio, television, and video, attracting most people. The audience can hear or watch the program in a live manner.

Methods of Digital Marketing

1.      Pay-per-click

2.      Content Marketing

3.      Search Engine Optimization

4.     Website design

Pay-per-click

Day to day, the usage of the internet is increased. It is used for searching for information, where the users are easily attracted to the Advertisement, and once it is clicked, the advertiser is used to pay. They pay to the websites according to how many times it is clicked.

Content Marketing

Content marketing includes the necessary description of the products, like videos, pictures, etc. Some examples of content marketing are e-books, articles, and webinars.

Search Engine Optimization

Search EngineOptimization is related to the keyword. If someone searches for information regarding something on the internet, there are many articles regarding the topic. The most viewed article displays the first, increasing website traffic to the content. The content should be in a quality format to increase the website traffic.

Website design

Website design is one of the parts of Digital Marketing. If the content and display of the website are attractive, there is a chance that users may notice that several times. Hence the display should be in an attractive way.

Summary

Traditional and digital marketing plays a vital role in this modern technology. The motive of traditional marketing is to introduce the product to the world and focus mainly on the product, reaching limited targets. Digital marketing markets the product based on users' needs and requirements, which reaches unlimited customers.